starbucks winter + “back to starbucks” promo
between new product launches and the company-wide “back to starbucks” campaign, winter 2025 brought a lot to a usually sleepy season for starbucks.
as associate creative director I onboarded a new agency and worked with our internal creative team to ensure each post delivered on their individual goals and messaging, while laddering up to our new brand and social direction. in the end we successfully communicated complex ideas, hopped on emerging trends and reintroduced the starbucks coffee company to the world.
creative director
austin tott
paid social content introducing the new cortado platform and the return of handwritten cup messages.
agency: anomaly
organic and paid content made by the internal team, starring real store baristas. when met with the challenge of how to tell customers about the new matcha formulation in a way that was both entertaining and educational we landed on a two video approach with a playful overview, followed by a detailed explainer utilizing the native comment reply feature of each platform.
videographer: ryan moriarty
copywriter: ryan wheatley