resume


WORK EXPERIENCE 

STARBUCKS COFFEE COMPANY  - Seattle, WA | February 2017 - February 2025

Associate Creative Director 

  • Lead creative direction for paid and organic social for Starbucks 2025 Winter campaign, including Cortado launch, Matcha reformulation and Starbucks Monday Super Bowl activation

  • Onboarded 2 different agencies in span of 4 months on Starbucks way of work, brand voice and campaign objectives to align with shifting leadership priorities

  • Managed internal creative team throughout season, and art directed promo launch video shoot, resulting in record performance. (1.4M views for Winter Menu Launch, combined 7.4M for Matcha education)

  • Quickly hopped on emerging trends by utilizing existing UGC (Dubai Chocolate customization, 63.5M views) and original content (Cake Pop Hack, 15.2M views) to drive product sales and social conversation. 

Senior Copywriter 

  • Primary copywriter and editor for all @starbucks channels, turning customer insights, cultural trends and business priorities into engaging and top-performing content for video, text, and illustrated posts. 

  • Developed Social Media Team Mission Statement, built and implemented processes for internal, cross-functional and agency workstreams, and defined and evolved guidelines for Starbucks social voice, humor and social accessibility.

  • Collaborated with external partners including Netflix, Taylor Swift, Ariana Grande, Oprah and Marriott Bonvoy to deliver content celebrating and promoting launches, premiers and partnerships. 

  • Provided creative direction and feedback to Kvell agency and content creators, resulting in top-performing vertical videos across Instagram, TikTok and YouTube Shorts. 

  • Launched @starbucks Threads and established a working process, channel voice and creative strategy, growing the channel to 2M followers in the first year. 

  • Act as creative lead for Threads channel, providing creative direction, copy and identifying content opportunities. 

  • Assists videographer and PM with production for social-led photo shoots, managing talent, food stylists and other crew members, and providing creative input. 

  • Led paid and organic social strategy for Starbucks Card, which included gathering and analyzing social insights, building a content and media plan, briefing studio team and approving creative. 

  • In a pinch, also available for hand modeling, prop building, beverage styling, cake pop puppetry, and craft services.

Community Manager 

  • Averaged 200 engagements a week across @frappuccino and @starbucks social channels with a focus on food

  • Managed Starbucks YouTube channel including SEO optimization, community management and channel strategy

  • Created and maintained social moderation guides for Starbucks Food and Health & Wellness, leading to the creation of health & wellness-focused content in line with consumer needs and insights 

  • Led the Crystal Ball Frappuccino launch generating 88.7K social media mentions on day 1, while working with cross-functional teams to create engagement plan, lead insights reporting and mitigate issues

RATIONAL INTERACTION - Seattle, WA | July 2016 - October 2016

Microsoft C+E Community Manager 

  • Created social editorial calendar for Dynamics 365 launch and Summit 16 conference 

  • Launched social media pages for new products and engaged with key audience influencers to grow following

  • Played key role in Dynamics transition to C+E group by leading positive engagement strategy and Opal integration

JEFFREY M CONSULTING - Bellevue, WA | April 2015 - July 2016

Microsoft Dynamics Social Media Manager 

  • Managed editorial calendar for Microsoft Dynamics and Microsoft Envision; aligned social media calendar with all-up Marcom editorial calendar objectives; monitored paid media performance and optimization

Microsoft Dynamics Community Manager

  • Led reactive engagement for 13 social channels over 4 platforms while increasing weekly engagement by 150%

EDUCATION 

GONZAGA UNIVERSITY - Spokane, WA | Graduated May 2014

Bachelor of Arts, Public Relations; Minors in English and Advertising